Cookie policy
Last updated 2 October 2026.
Who we are
This policy is from Axtra Studios, the agency behind axtrastudios.com. It explains what cookies are, which ones the site uses and why, and how you can change your mind. It sits alongside our privacy policy.
What cookies are
Cookies are small text files a website stores in your browser so it can recognise the same browser later.
- Session cookies last only while you browse; persistent cookies stay for a set time or until you delete them.
- First-party cookies are set by this site; third-party cookies are set by an outside service the site uses.
The kinds we use
- Strictly necessary. One cookie of our own, to remember your answer to the cookie notice. The site needs it, so it does not ask first.
- Analytics, only if you allow it. These help us understand how visitors use the site: which pages they read, how they found us and where a page is unclear. None is set until you allow analytics.
- Marketing, only if you allow it. LinkedIn and Meta use these to measure our ads and to show them to people who have visited the site. None is set until you allow marketing, and never while your browser sends the Global Privacy Control signal.
The cookies on this site
| Cookie | Set by | Type | What it does | Lasts |
|---|---|---|---|---|
| axtra_consent | Axtra Studios | Strictly necessary | Remembers your cookie choices, with a random consent ID for the record of them, so the notice does not ask again. | 12 months |
| _ga, _ga_<ID> | Google Analytics | Analytics, only if you allow it | Tell one visit from another and keep track of the current one, so pages can be counted without knowing who you are. | 2 years |
| _clck, _clsk | Microsoft Clarity | Analytics, only if you allow it | Recognise this browser on a later day, and join the pages of one visit into a single session replay. | 1 year, 1 day |
| MUID and related | Microsoft, on its own domains | Analytics, third-party, only if you allow it | May be set by Microsoft when Clarity runs. Microsoft also uses MUID across its own services, including for advertising; we receive none of that. | Up to 13 months |
| _fbp, _fbc | Meta | Marketing, only if you allow it | Tell one visit from another so Meta can measure our ads and show them to past visitors. _fbc is set only after you click one of our ads. | 90 days |
| fr | Meta, on facebook.com | Marketing, third-party, only if you allow it | Meta’s own advertising cookie: used to deliver ads, measure them and improve their relevance. | 90 days |
| li_fat_id | Marketing, only if you allow it | Keeps the LinkedIn ad click that brought you here, so LinkedIn can tell us the ad worked. Set only after an ad click. | 30 days | |
| li_sugr, bcookie, bscookie, UserMatchHistory, AnalyticsSyncHistory, lidc | LinkedIn, on linkedin.com | Marketing, third-party, only if you allow it | Recognise this browser on LinkedIn, to measure our ads and to match visitors to LinkedIn members for ad targeting. | 1 day to 1 year |
| axtra_internal | Axtra Studios | Our own team only | Marks our own team’s browsers so our visits are left out of analytics. Visitors never receive it. | 12 months |
Things that load only when you ask
Video reviews play in YouTube’s privacy-enhanced player, and the booking calendar opens from Calendly. Nothing loads from either until you press play or choose to book; once it does, that service may store data in your browser under its own policy (Google, Calendly).
Your choices
On your first visit a notice asks before any optional cookie is set. Accept all and Reject all are equally easy, and Let me choose turns analytics and marketing on or off separately. To change your mind, open (here and in our privacy policy). Turning analytics off stops it and removes the cookies it set on this site; any that Microsoft set on its own domains can be removed in your browser.
If your browser sends the Global Privacy Control signal, we treat it as a refusal of marketing cookies, and the notice shows that switch as off.
We keep a record of each choice, as proof of what you agreed to: a random consent ID stored in your cookie, which categories you allowed, the page you were on and when. It never includes your name or IP address, and we keep it for two years. Cookie settings shows the start of your consent ID, if you ever want us to look it up.
You can also block or delete cookies in your browser’s settings. Blocking our own consent cookie just means the notice will ask again. Each browser explains how:
Google also offers an Analytics opt-out add-on that works on every site.
Changes
We update this page and its date whenever the cookies the site uses change.
Contact
Axtra Studios, 3-H1 Valencia Town, Lahore, Pakistan. Email info@axtrastudios.com or call 042 3455 6404.
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